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Thursday, September 15, 2011

Who designed the Rupee symbol

After 63 years of independence, on 26th January, 2010 through notification F.No.F.No.03/17/10-Cy of Department of Economic Affairs, Ministry of Finance, Government of India signed by Mr.Sushil Kumar, Under Secretary to the Government of India - the biggest democracy of the World – India gets symbol for its currency.

The selection of the Symbol for Rupee was made through Competition announced by Department of Economic Affairs, Ministry of Finance, Government of India through notification No.10/8/06/- Cy.II dated February, 2009 signed by Mr. B. S. Rawat, Deputy Secretary, Government of India.

The Competition
The Circular stated “Major currencies of the world e.g. US Dollar, Pound Sterling, Yen and the Euro have an Identification symbol. The Government of India also proposes to have a symbol for the Indian Rupee to be selected through public competition. Accordingly, all Resident Indians (both Professional and Non-professionals) are hereby invited to participate in a Competition for design of the ‘Symbol for Indian Rupee’”
Entries were invited along with a draft of `500 along with design, explanation of how it represents Indian Rupee and bio-data of the applicant with passport size photograph attached. The last date for the submission was 15th April, 2009 before 1300 hours.

Guidelines: -
  • The symbol had to be in A4 size paper in black and white print.
  • The symbol along with exact size had to be submitted.
  • The symbol had to represent the cultural and historical ethos of the country
  • The size of the symbol had to be greater than 232 cms.
  • It had to be in Indian National Language script.
  • It had to be original work.
  • It could be individual submission or team submission.
  • The maximum number of entry limit was 2.
  • The symbol becomes IPR of Government of India.

Selection Process: -
  • All entries were examined by Jury of: -3 members from – Sir JJ Institute of Applied Arts, National Institute of Design, Lalit Kala Academy and Indira Gandhi Centre for Art & Culture; 3 members from Government of India and 2 members from Reserve Bank of India
  • Five members were shortlisted and asked to made presentation before the jury, the selected 5 members also received `25,000 as prize money.
  • Jury finally selected one winner and symbol for currency. The winner received `250,000 and honor to be called as the designer of symbol of currency of India.
Shortlist: -
Out of more than 25,000 entries received five finalists were shortlisted:-

5 shortlisted rupee symbol
Public Domain Image

  • Nondita Correa-Mehrotra: - Nondita, architect from Harvard University and also lecturer of Architectural design at Massachusetts Institute of Technology, wrote to Reserve Bank of India in 2005 for Rupee symbol, but did not get any response. When the competition was announced, she was very happy about it.  
  • Shahrukh J. Irani: - Shahrukh, a graduate from JJ school of Arts felt honour of getting selected in the top 5 was huge, and considered it to be one of the most important projects of his life.
  • Shibin KK: - Shibin works as a teacher at Government higher secondary school in Kerala, and has a vast experience in designing logos for companies. Shibin wishes to establish himself as a branding expert.
  • Hitesh Padmashali: - Hitesh is a creative director at JWT and has been very creative since his school days.
The Winner
D Udaya Kumar: -
D Udaya Kumar was declared the final winner of the competition, and it is his symbol that is being represented all over the world as India’s growing power.

Education: -
B. Arch, School of Architecture and Planning, Anna University
M. Des., Industrial Design Centre, IIT Bombay
Ph. D. Design, IIT Bombay
Profession
Assistant Professor – Department of Design (IIT Ghuwati)

Udaya Kumar on winning the competition “My design is based on the Tricolour, with two lines at the top and white space in between. I wanted the symbol for the Rupee to represent the Indian flag. It is a perfect blend of Indian and Roman letters: a capital 'R', and Devanagari 'ra', which represent rupiya to appeal to international and Indian audiences. I worked on it for few months and made numerous designs. Finally, I shortlisted 8 to 10 designs and then refined them further till I got this one."

The Symbol
The Rupee symbol is the fifth currency in the world to get its distinct identity after US Dollar, British Pound-Sterling, Euro and Japanese Yen.

Rupee Symbol
Related: -
Who signs currency notes in India

2 comments:

  1. It is a matter of great pride, kudos to D Udaya Kumar

    ReplyDelete
  2. Its really wonderful for me to know the history of latest symbol Indian rupess

    ReplyDelete